Ever wonder why the Occupy protester became the Occupy protester?

“….upon waking each morning in the Tent City, he was struck by an overwhelming feeling of being part of a family.”

If you see their signs and hear their chants, you might conclude that they are more than displeased with corporate fascism, bank bailouts, and special-interest favors paid by politicians in return for hefty political contributions. However, The Frontier Lab, a marketing research nonprofit in Chicago, has just completed a study that applies science to that question. Their report, “Short-Selling America,” finds that while the messages on their signs might convey an anger with cronyism in the financial sector, this isn’t the whole story and, in fact, is only true at the surface level. There are deeper values, ones The Frontier Lab mapped through a series of research in-depth interviews, that must be examined for a more comprehensive understanding of their movement.

Read the rest at Big Government