This word is actually banned, you know, censored from our indoctrination centers which most of you know as public school or university.
Backward: banned as ethnocentric when it refers to a cultural or ethnic group [Houghton Mifflin: Eliminating Stereotypes (Houghton Mifflin, 1981), Scott Foresman-Addison Wesley, Multicultural Guidelines, 1996, American Institutes for Research, AIR Principles for Bias, Sensitivity, and Language Simplification, fall 2000].
Political Correctness is censorship (not to mention bullshit), it needs to stop.